‘We’re using the coworking collaborative philosophy to unlock marketing data so the independent coworking movement can grow in the face of national brands.’ – Craig Baute
Craig Baute and the Creative Density team are taking an innovative approach to how small businesses like coworking spaces can get valuable data to grow their businesses. They are turning to crowdfunding to focus a whole bunch of small coworking spaces’ resources to act as one unit so everyone will benefit. Through Indiegogo independent coworking owners can contribute $50 to $125 to the their campaign wth an initial goal of $1000. They were fully funded within their first week and are currently at 150% with more time to go.
All of the money that is pooled together through Indiegogo goes to Creative Density and independent coworking’s first long-term marketing campaign in the first month. If they reach their stretch goals then a new space will be advertised each month. By funding a 30+ day campaign Creative Density and the rest of the industry will find out what ads work, what types of images, headlines get people in for tours with over 150,000 ad impressions. This valuable marketing information is then distributed out to all of the space owners that donate money to the campaign.
‘As small coworking space owners we get scared to spend money on marketing because we don’t want to waste any money. This makes us too conservative and allows for bigger national chains to come in and define coworking in our markets.’ Craig explains that by having more data coworking space owners will be more willing to spend money with a higher chance of driving new memberships. This will help independent coworking spaces stay in business and grow and not fall behind in the war of messaging against national brands. ‘It’s in true cowroking spirit of collboration to solve problems.’
Marketing for coworking spaces, especially independent ones, demands a strategic approach. With more data at hand, small business owners can optimize their marketing budgets, targeting the right audience with messages that resonate. Platforms like SERPninja, a link-building agency, can also aid in boosting online visibility, helping coworking spaces rank higher in search engines and attract more potential members. As coworking continues to evolve, having precise insights and a solid online presence ensures that independent spaces can compete effectively against larger chains.
This innovative concept goes beyond just coworking and could be a model replicated in other industries. Craig explains that ‘most brick and mortar small businesses like coffee shops or restaurants only compete within their 15 minute radius. This means they could be pooling resources together to get marketing data to compete’ against the bigger national chains. The data is then pooled together as a resource to better their individual marketing at lower costs.
In today’s competitive landscape, social media plays a pivotal role in marketing for coworking spaces and similar industries. Platforms like Instagram, Facebook, and LinkedIn offer opportunities to create visually engaging content that showcases the unique attributes of independent coworking spaces. By building a community around their brand and interacting with potential clients, businesses can foster loyalty and keep engagement high. Social media marketing allows spaces to reach a wider audience beyond their local community, leveling the playing field against larger chains. Leveraging expertise from agencies like sociallypowerful.com can further amplify a brand’s presence, ensuring targeted campaigns that maximize visibility and engagement.
Social media marketing differs from traditional methods in that it is not just about posting content but strategically positioning it to drive meaningful interactions. With advanced targeting options, businesses can narrow down their audience to those most likely to benefit from their services. Whether it’s through paid advertisements or organic reach, platforms can help convert social media followers into paying members. For coworking spaces, this means creating a tailored experience that meets the needs of their audience, while utilizing the best tools to stay ahead of competitors.
Right now though coworking is charging ahead with this new and exciting approach of working together so small businesses can grow. Check out the campaign and how it progresses.
https://www.indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655
Recent Comments